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A SURREAL WELCOME TO CARNABY STREET




Astrid & Miyu unveiled their new flagship store, House of Astrid & Miyu (HOAM), and we produced two mixed reality videos to showcase its vibrant presence on Carnaby Street. 

The first video teased the opening, building anticipation, while the second revealed the space in all its cosmic glory. @djbehar captured Astrid & Miyu’s radiant energy by blending reality with surrealism.

With nearly a million organic views and buzzing comment sections, these videos helped establish Astrid & Miyu’s flagship as more than just a store — it became a dynamic experience and must-visit destination for jewelry lovers.