Nom nom… can we use cookies? Only for good stuff to make your time on our site smoother. Read more
UNLEASHING CROCS CAGED
Caged is Crocs’ boldest design yet–edgy, unexpected, and made for those who take style risks.
As part of their push to connect with a fashion-forward audience, Crocs teamed up with SUPERHEROES and visionary JIMMY AI artist @thelostfutures to reimagine Crocs in a visual experience that’s as unconventional as the shoe itself.
The videos blend real-world and digital creativity through a unique process. We began with a live-action photoshoot of our model, and from there, thelostfutures trained an AI system on the images of the model, and generated an entirely new world around the Caged silhouette.
As part of their push to connect with a fashion-forward audience, Crocs teamed up with SUPERHEROES and visionary JIMMY AI artist @thelostfutures to reimagine Crocs in a visual experience that’s as unconventional as the shoe itself.
The videos blend real-world and digital creativity through a unique process. We began with a live-action photoshoot of our model, and from there, thelostfutures trained an AI system on the images of the model, and generated an entirely new world around the Caged silhouette.
The 10-second teaser was a fast-paced, music-driven glimpse into our model’s imagination, where the CAGED silhouette morphs in and out of form. Then, we launched the 20-second film, revealing the shoe in full while diving deeper into the dream.
Using a hybrid approach of AI-generated footage, 3D modeling, and real film, we blurred the lines between imagination and reality. The shoe itself, and even some Jibbitz, were brought to life in unexpected ways, shifting forms and textures as the story unfolds.
The entire experience is set to a track by indie artist Cherelle Champagne, adding another layer of energy to the piece.