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WE GOT OUR (GREEK) FREAK ON FOR THIS EXECUTION
This campaign for Degree was a slam dunk.
In collaboration with VML, we hyped up the drop of the limited edition Degree X Giannis Antetokounmpo antiperspirant starring the NBA legend and his ‘Degree Freak’ sidekick.
@nuderobot surely worked his magic, sending deodorant raining down from the backboard in a mesmerizing cascade. Fans couldn’t get enough of Giannis’ acting debut, with the video quickly racking up 13.5 million views in no time.
In collaboration with VML, we hyped up the drop of the limited edition Degree X Giannis Antetokounmpo antiperspirant starring the NBA legend and his ‘Degree Freak’ sidekick.
@nuderobot surely worked his magic, sending deodorant raining down from the backboard in a mesmerizing cascade. Fans couldn’t get enough of Giannis’ acting debut, with the video quickly racking up 13.5 million views in no time.