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WE GOT OUR (GREEK) FREAK ON FOR THIS EXECUTION 




This campaign for Degree was a slam dunk.

In collaboration with VML, we hyped up the drop of the limited edition Degree X Giannis Antetokounmpo antiperspirant starring the NBA legend and his ‘Degree Freak’ sidekick.

@nuderobot surely worked his magic, sending deodorant raining down from the backboard in a mesmerizing cascade. Fans couldn’t get enough of Giannis’ acting debut, with the video quickly racking up 13.5 million views in no time.