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NEXT STOP: ROAD TO JOY
Neon signs, fast cars, and high fashion
To tease Jimmy Choo’s summer collection launch, our talented artists @camylbuena and @djbehar took viewers on a journey where style meets adventure. In collaboration with creative agency Yoann et Marco, we brought Jimmy Choo’s ‘Road To Joy’ to life the only way we know how: bright, bold, and thumb-stopping.
The first teaser took us to the Palm Springs desert for a drone shoot, where @djbehar overlaid the footage with a ‘JC’-shaped road. Meanwhile, @camylbuena brought her A-game for the second teaser, creating the mesmerizing neon sign and entire surrounding environment in CGI.
The videos hyped up Jimmy Choo’s audience, building buzz for the reveal of the new collection. Our neon sign even made it to the real world, built as an installation for an event at the Bayan Tree Dubai. The campaign's fusion of digital and real-world elements not only amplified the excitement for Jimmy Choo’s collection, but also set a new standard for how luxury brands tell stories on social media.