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KIEHL’S DARK SPOT-DISAPPEARING ACT




We used the magic of Melasyl to build excitement about the launch of Kiehl’s new AutoTone treatment. 

Inspired by the product’s ability to even out dark spots on the skin, we told AutoTone’s story through a mesmerizing brick wall transformation that clears up a mess on its surface. With a little sticker magic, too, we caught the attention of viewers right off the bat.

@djbehar brought the product's efficacy to life, leaving customers eager to experience the magic of Kiehl’s AutoTone for themselves.