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LENOVO YOGA TURNS YOUR FEED INTO A CALMING SOCIAL SCROLL




Social feed turns into a calming social scroll

Creators need a creative outlet at this time of year, but paradoxically it’s this time of year where creators feel much less motivated to get up and create. We asked our artists to imagine and design work that was inspiring yet relaxing, coaxing creators back into their creative space—a throughline of this whole campaign.

All the work is centered around the theme of “Calming Creativity” and are designed to be soothing yet inspiring. From floating skyscrapers and jigsaw puzzle water fountains, to Rubick’s cube apartment buildings and breathing cities, our artists each found an inventive way to execute in a way that gets you to stop scrolling and just stare.

Since the launch of the ‘Made with Lenovo Yoga’ campaign in 2022, Lenovo Yoga has become a leader in mixed reality digital creativity as seen on TikTok, Instagram and YouTube. The new phase of the campaign—which launched in January—consists of a series of next-level digital street art executions from top 3D creators around the globe as well as behind-the-scenes “How I Did It” videos where the artists break down how the Yoga’s 3D imaging and advanced AI-powered features fueled their creative processes.