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NBA BRINGS BASKETBALL TO VEGAS, WE BRING THE FUN
Sin City landmarks get a basketball twist
Together with Translation, we brought a slam dunk of creativity and a lot of attention for the inaugural tournament. We knew the NBA wanted to make a big splash, so we brought on two JIMMY artists particularly skilled in movement and realistic texturing to help. Their executions completely blew our minds, and those of NBA social followers.
The colossal Strat Tower, already dominating the Las Vegas skyline, was transformed into a larger-than-life basketball hoop. In our execution, we always look for an interesting POV experience, which is why we opted to film it from a helicopter. We booked our helicopter tour and got the pilot to circle the tower for an hour, which gave @Nuderobot the perfect canvas to create his sky-high hoop.