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THE ICON RETURNS!
The games are nearly over, but the legend is just beginning.
To kick off the promo for the highly anticipated final season of Squid Game, Netflix teamed up with JIMMY to drop a mixed reality teaser that pays tribute to the icon at the heart of the series: Player 456.
Set high above the streets of Manhattan, the video opens on a balcony where we hear faint voices- cheering, chanting, and even the iconic Squid Game flute song. Something big is happening. As we approach the edge of the balcony, we peer down to reveal a large crowd of people carrying the larger-than-life 456 jersey above their heads like a championship banner. Hundreds of fans move in unison, celebrating the rise of the man who defied the game.
To kick off the promo for the highly anticipated final season of Squid Game, Netflix teamed up with JIMMY to drop a mixed reality teaser that pays tribute to the icon at the heart of the series: Player 456.
Set high above the streets of Manhattan, the video opens on a balcony where we hear faint voices- cheering, chanting, and even the iconic Squid Game flute song. Something big is happening. As we approach the edge of the balcony, we peer down to reveal a large crowd of people carrying the larger-than-life 456 jersey above their heads like a championship banner. Hundreds of fans move in unison, celebrating the rise of the man who defied the game.
Digital street artist @shutterauthority brought the scene to life, portraying the jersey as a symbol of survival, celebration, and legacy.