Astrid & Miyu unveiled their new flagship store, House of Astrid & Miyu (HOAM) and tasked us to showcase its vibrant presence on Carnaby Street.

So we released two mixed-reality videos with the first teasing the opening, building anticipation, while the second revealed the space in all its cosmic glory. DJ Behar captured Astrid & Miyu’s radiant energy by blending reality with surrealism.

With nearly a million organic views (opens in new tab) and buzzing comment sections, these videos (opens in new tab) helped establish Astrid & Miyu’s flagship as more than just a store — it became a dynamic experience and must-visit destination for jewelry lovers.