To launch Burger King Germany’s new fried pickles, we didn’t just drop a product. We kicked off Fricklemania. JIMMY and SuperHeroes teamed up with street art legend Hati Hati Mas and went all-in: teasers, social videos, in-store takeovers, custom merchandise - the whole thing!

FRIED PICKLES MEET THE HATI STYLE

We kicked things off on Hati’s home turf, the Hamburg subway. The teaser video featured his signature graffiti style animations and 3D characters merging into the real world. Then came the hero film: a full-on Frickle party at Burger King, complete with an original track Hati created just for the launch. That’s just how Hati rolls.

FRICKLES EVERYWHERE

But Fricklemania didn’t stop there. We spread it across posters, ordering menus, store displays, even Burger King temporarily changed its social handle to Home of Hati Hati Mas in order to keep the hype up and give Hati his props.

Fricklemania made one thing clear, when you launch fried pickles, don’t be shy. We cranked up the chaos, blasted it across screens and streets, and gave Germany the noisiest snack drop it didn’t know it needed.