What happens when World Cup emotions spill onto the streets of New York City?

The World Cup is finally here, and NYC is feeling every second of it. The excitement. The anxiety. The confidence. The heartbreak. So we hit the streets to see how fans were really feeling.

Together with Lenovo Yoga × Intel and Troy Press, we launched The SuperDuper Fan, a series that takes real fan reactions and transforms them into larger-than-life digital street art.

THE HOST

Troy Press (opens in new tab), in-stadium host for NYCFC and this year's World Cup in NYC/NJ, hit the streets and got fans talking football. The reactions came easy. The visuals came next.

EMOTION ON THE BLOCK

We handed those fan interviews over to our JIMMY artists. Using Lenovo Yoga, they took real reactions and worked their magic, transforming NYC into a giant playground of football-fueled emotion.

SuperDuper Fan meets...

Agony by Hati Hati Mas turned Little Italy into a full mourning zone for Italy’s missed qualification…The whole street was having a rough day.

Excitement by DJ Behar cranked the hype sky-high with buildings jumping, soccer balls bursting from the pavement, and one fan even blasted off with Troy on pure adrenaline.

Confidence by Nude Robot let comedian Lil Mo Mozzarella (opens in new tab) drop the motivational speech every World Cup team wishes they had.

Anxiety by Shutter Authority turned the thought of a missed penalty into a full-blown nightmare.

Rage by Gabriel Benicio unleashed total destruction as one fan lost it over a hypothetical red card… exploding pavement and flying lampposts included.

Euphoria by Camyl Buena celebrated victory with confetti, golden soccer balls, and one very happy dog.

WORLD CUP READY

Each film carried its own emotion, while a playful title system and a high-energy 30-second FIFA-branded compilation (opens in new tab) tied the series together.

The result is a collection of films that captures exactly what makes the World Cup special.