Netflix’s Christmas Game Day blimp is not just taking over your city — it is also taking over your social feeds.

Netflix’s larger-than-life blimp — decked out with an NFL flair (opens in new tab) — will travel across cities around the US (opens in new tab) in anticipation of the big games. To hype up the blimp tour, Shutter Authority worked his magic to create a hyper-realistic social asset showing the blimp squeezing its way through narrow buildings. The video captured the playful chaos of the holiday season.

The social content not only helped Netflix spread the word about the blimp tour and upcoming games, but it also sparked some serious buzz; viewers were left wondering if what they were seeing on social was real or just a digital spectacle, highlighting the power of digital street art to stop thumbs.