Building lots of creepy buzz

To generate buzz around the latest Netflix series, Parasyte: The Grey, we devised a digital street art campaign that fully embraced the eerie essence of the show, even snagging our inaugural "sensitive content" label on TikTok.

Our objective was clear: captivate and intrigue the US audience, compelling them to tune in to the series. We needed an approach that encapsulated the chilling premise of Parasytes infiltrating human hosts to manipulate and morph them.

28 million views later and a buzzing comment section... we surely infected social feeds.