Nike celebrated the drop of the rebooted Air Max DN in style with an immersive, amusement-park-inspired takeover in the heart of Paris.

To help build buzz around the event, we blurred the line between the real and surreal. Hati Hati Mas brought the launch event to social feeds with a slew of Nike-branded bumper cars (opens in new tab) flooding the streets of Paris, and Voidz (opens in new tab)turned the actual event entrance into a mesmerizing portal (opens in new tab).

The videos took social feeds by storm, generating millions of organic views and drawing impressive foot traffic to the event.