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DJ BeharShutter AuthorityDigital Street ArtReese's

We got Canada dreaming of caramel

Background

To commemorate the Reese’s Big Cup with Caramel release in Canada, our artists DJ Behar and Shutter Authority brought sweetness to the streets of Canadian cities.

From transforming the Olympic Stadium into a giant caramel dispenser (opens in new tab), to giving the streets of Toronto's Fashion District (opens in new tab) an ooey-gooey surprise, we helped Reese’s celebrate National Caramel Day right.

The storytelling of the videos aligned with Reese’s playful energy, and the amazing VFX showcased their new product hyper-realistically — and not to mention deliciously! What better way to celebrate National Caramel Day than an olympic-sized dose of sweetness?

Client

Reese's

Credits

  • AgencySUPERHEROES

Tags

BrandSocialShort-form

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