At SportCity, a chain of gyms in the Netherlands’, “Club Love” isn’t just a name, it’s a community. Being part of the club means carrying that energy with you, even after your workout ends.
To launch the new Club Love Jersey, we teamed up with digital artist Gabriel Benicio to show what happens when the lights go out. In playful, security cam style footage, the jerseys come alive–lifting weights, doing jumping jacks, and cheering one jersey on the treadmill.
The result? A funny, whimsical peek into the spirit of Club Love, where the jersey isn’t just gym gear, it's a badge of pride, and belonging.
