JIMMY artist Ümüt brought a fresh perspective to Summer Fridays’ brand storytelling for their holiday collection launch.

We brought Summer Fridays’ holiday collection to life with two captivating social assets. By combining AI and 3D technology with tools like After Effects and Photoshop, we crafted hyper-realistic scenes set in snowy mountain landscapes, seamlessly integrating Summer Fridays products. This innovative approach showcased the power of AI art to elevate brand storytelling, allowing us to place products in imaginative, dreamlike environments.

Collaborating closely with our partners at yoann et marco (opens in new tab), we ensured the video assets perfectly complemented Summer Fridays’ broader winter campaign, amplifying their seasonal messaging and creating a cohesive narrative across social. Summer Fridays followers were hooked— engagements soared with countless comments praising the mesmerizing content.

The blend of cutting-edge tools and technologies elevated the holiday campaign assets, captivating audiences and solidifying the brand’s position as a leader in brand storytelling.