Introducing Super Chill to a new audience is no small task, but what better way to make an entrance than with a parachuting polar bear?

Super Chill is an app that offers fun, simple educational exercises that help children better handle their emotions and themselves. As the app expands into Germany, the brief was to create a launch moment that felt playful, visually striking, and of course, chill. We tapped into digital storytelling to craft an earned-first campaign that speaks to caregivers, while keeping the magic alive for children.

For the concept, we had Super Chill’s beloved polar bear take center stage, making a playful entrance by parachuting into Germany in the chillest way possible. As it lands, it takes a deep mindful breath, releasing the relaxed energy that Super Chill is all about.

We partnered with the incredibly talented director, 3D, CGI artist, Shutter Authority, known for seamlessly blending 2D characters in 3D spaces. His skill in character design brings the polar bear to life, making it feel both magical and real.

By using digital storytelling, we’ve created an engaging moment that resonates with caregivers while also sparking curiosity in children. Super Chill has landed, bringing a breath of fresh air to Germany.