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WE GOT CANADA DREAMING OF CARAMEL
To commemorate the Reese’s Big Cup with Caramel release in Canada, our artists @djbehar and @shutterauthority brought sweetness to the streets of Canadian cities.
From transforming the Olympic Stadium into a giant caramel dispenser, to giving the streets of Toronto's Fashion District an ooey-gooey surprise, we helped Reese’s celebrate National Caramel Day right.
The storytelling of the videos aligned with Reese’s playful energy, and the amazing VFX showcased their new product hyper-realistically — and not to mention deliciously! What better way to celebrate National Caramel Day than an olympic-sized dose of sweetness?