FENTY X PUMA TAP DIGITAL STREET ART COLLECTIVE JIMMY TO LAUNCH NEW SNEAKER
Epic sneaker launch for Fenty X Puma
For this ambitious project we turned to Hati.Hati.Mas, a digital creator that typically uses the subway for all his executions, so this was a big departure for him. Once his eyes adjusted to the natural light, he was totally on board, and totally nailed the executions.
To capture the base footage of the five locations, we worked with a production team to film the Arc de Triomphe from a tour bus, Leadenhall market in London, Old City in Shanghai, even Fenty Founder’s childhood home in Barbados.
Despite the very tight timeline the project is a massive success. The project is getting lots of love on social media, even getting picked up by HypeBeast and Complex. We think someone is probably writing a song about Hati.Hati.Mas as we speak. We can dream after all.