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INNOCENT PLUS JUICE IS BURSTING WITH FRUITES AND VITAMINS (LITERALLY)




Your morning commute just got juicier.

With Innocent Plus Juice debuting in the German market, we needed to demonstrate that the juice is packed with fruits and vitamins — so much so that an ad can't even contain it all.

@hati.hati.mas worked his magic to overflow an Innocent Plus digital-out-of-home ad with a sea of cascading fruits. The video's viral success highlights our effective launch strategy for Innocent in Germany, captivating a wide audience and generating 800,000 organic views from a base of just 90,000 followers. With this energetic introduction, we’ve set the stage for Innocent Plus Juice to become a household favorite in Germany.