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THE SUPERDUPER FAN HITS THE STREETS



 

What happens when World Cup emotions spill onto the streets of New York City?
The World Cup is finally here, and NYC is feeling every single second of it. The excitement. The anxiety. The confidence. The heartbreak. And everything in between. 

Together with Lenovo Yoga and Troy Press we launched “The SuperDuper Fan,” a series that takes real fan reactions and transforms them into larger-than-life digital street art.



The Host

Troy Press,in-stadium host for NYCFC and this year's World Cup in NYC/NJ, hit the streets and got fans talking football. The reactions came easy. The visuals came next.




Emotion on the Block
Using Lenovo Yoga, our JIMMY artists transformed those fans' reactions and turned NYC into a living canvas of football-fueled emotion.

AGONY by @Hati.Hati.Mas turned Little Italy into a full mourning zone for Italy’s missed qualification… The whole street was having a rough day.
EXCITEMENT by @DJBehar cranked the hype sky-high with buildings jumping, soccer balls bursting from the pavement, and one fan even blasted off with Troy on pure adrenaline.
CONFIDENCE by @NudeRobot let comedian Lil Mo Mozzarella drop the motivational speech every World Cup team wishes they had.
ANXIETY by @ShutterAuthority turned the thought of a missed penalty into a full-blown nightmare.
RAGE by @GabrielBenicioBH unleashed total destruction as one fan lost it over a hypothetical red card… exploding pavement and flying lampposts included. 
EUPHORIA by @CamylBuena celebrated victory with confetti, golden soccer balls, and one very happy dog.


World Cup Ready
Each film carries its own distinct emotion, tied together by a playful title system and a high-energy 30-second compilation.

This is exactly what makes the World Cup special. Raw feelings, real fans, and the city itself becoming part of the story.





    

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