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THE SUPERDUPER FAN HITS THE STREETS
What happens when World Cup emotions spill onto the streets of New York City?
The World Cup is finally here, and NYC is feeling every single second of it. The excitement. The anxiety. The confidence. The heartbreak. And everything in between.
Together with Lenovo Yoga and Troy Press we launched “The SuperDuper Fan,” a series that takes real fan reactions and transforms them into larger-than-life digital street art.
The Host
Troy Press,in-stadium host for NYCFC and this year's World Cup in NYC/NJ, hit the streets and got fans talking football. The reactions came easy. The visuals came next.
Emotion on the Block
Using Lenovo Yoga, our JIMMY artists transformed those fans' reactions and turned NYC into a living canvas of football-fueled emotion.
@Finalycomedy X @Jonuriarte Gen Z discovers the Moon and immediately reshapes it. Co-working spaces. Matcha spots. Zero-gravity startup gyms. It escalates fast.
@Ericdalessandro X @Holdenboyles Aliens are already there. Not hostile, just deeply invested in Earth culture. They recreate TikToks, study trends, and treat humanity like content.
@Sarahadelman1 X @Tinkertailor The Moon turns out to be a women-led utopia. Better balance, better energy, and yes, brunch is a daily ritual.Skateboarding isn’t just tricks. It’s creative expression. Finding new spots. Pushing yourself. Doing it your way.
@Ericdalessandro X @Holdenboyles Aliens are already there. Not hostile, just deeply invested in Earth culture. They recreate TikToks, study trends, and treat humanity like content.
@Sarahadelman1 X @Tinkertailor The Moon turns out to be a women-led utopia. Better balance, better energy, and yes, brunch is a daily ritual.Skateboarding isn’t just tricks. It’s creative expression. Finding new spots. Pushing yourself. Doing it your way.
World Cup Ready
Each film carries its own distinct emotion, tied together by a playful title system and a high-energy 30-second compilation.
This is exactly what makes the World Cup special. Raw feelings, real fans, and the city itself becoming part of the story.