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INFUSING THE POWER OF DYNAMIC AIR INTO YOUR SOCIAL FEEDS




Nike celebrated the drop of the rebooted Air Max DN in style with an immersive, amusement-park-inspired takeover in the heart of Paris.


To help build buzz around the event, we blurred the line between the real and surreal.
@hati.hati.mas brought the launch event to social feeds with a slew of Nike-branded bumper cars flooding the streets of Paris, and @voidzto turned the actual event entrance into a mesmerizing portal.

The videos took social feeds by storm, generating millions of organic views and drawing impressive foot traffic to the event.