Cookies Consent
This website use cookies to help you have a superior and more relevant browsing experience on the website. Read more...
,CAN A BATHROOM EXPERIENCE BE ARTFUL, CREATIVE, AND SEXY?
RENOVA SURELY THINKS SO
RENOVA SURELY THINKS SO
Bringing color to world of toilet paper
With the help of five artists from our digital street art collective, we partnered with Renova, a Portuguese lifestyle product brand, to take 'the sexiest paper on Earth' on a global adventure, proving that even toilet paper can be functional and fun.
Renova’s vibrant and bold-colored rolls were seen gliding on the Paris Metro (@hati.hati.mas), floating through the streets of Seoul (@camylbeuna), emerging from the NYC subway (@ShaneF3D), wrapping the Gherkin building in London (@MREGFX), and even stomping through Shanghai’s Bund as a friendly giant (@Ghost3Dee). To top it off, we brought the Paris execution to life on a digital-out-of-home display in the heart of Paris.
The results were electrifying. The algorithm loved our content, with videos racking up 13 million organic views on TikTok and Instagram and an impressive 34 hours of watch time. The DOOH display also saw great success, garnering around 850,000 impressions and generating a wave of positive PR.
With the help of five artists from our digital street art collective, we partnered with Renova, a Portuguese lifestyle product brand, to take 'the sexiest paper on Earth' on a global adventure, proving that even toilet paper can be functional and fun.
Renova’s vibrant and bold-colored rolls were seen gliding on the Paris Metro (@hati.hati.mas), floating through the streets of Seoul (@camylbeuna), emerging from the NYC subway (@ShaneF3D), wrapping the Gherkin building in London (@MREGFX), and even stomping through Shanghai’s Bund as a friendly giant (@Ghost3Dee). To top it off, we brought the Paris execution to life on a digital-out-of-home display in the heart of Paris.
The results were electrifying. The algorithm loved our content, with videos racking up 13 million organic views on TikTok and Instagram and an impressive 34 hours of watch time. The DOOH display also saw great success, garnering around 850,000 impressions and generating a wave of positive PR.